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Priti NYC

Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish, the quick success and notoriety of PRITI NYC can be attested to it's founder, Kim D'amato. The idea behind PRITI NYC came alive during her pregnancy. D'amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to beautify herself in the same natural manner.
In 2005, D'amato launched PRITI NYC with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the Earth- and it's inhabitants- one manicure at a time

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